Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Hot Pick

George at Asda and CPB London reject stereotypes with FENOMENAL campaign

By Georgie Moreton

The vibrant campaign encourages audiences to embrace their own definition of femininity

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Interviews

“You can't divorce impact and creativity”

By Georgie Moreton

George Bryant, Group Chief Creative Officer at Golin on creating work that earns its place in culture and busting the cult of busy.

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Fuel Your Imagination

CESAR launches campaign to help pet parents advocate for pet-friendly workplaces

By Georgie Moreton

The HIRE MY DOG™ program, provides owners with expertise and tools to get pets "hired"

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Voices

Men’s Minds Matter and Media Bounty launch male suicide awareness campaign

By Georgie Moreton

The digital OOH campaign features the last messages men send before taking their own lives.

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Voices

Getty Images and Dove Launch new #ShowUs Grant

By Georgie Moreton

The Beauty Has No Age Limit project will include $10,000 in grants aimed to diversify representation of women

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Fuel Your Imagination

McDonald’s Norway tells consumers to ‘take away their take away’

By Georgie Moreton

The fast-food chain is taking a stand against littering with a creative that features discarded packaging.

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Voices

NatWest enters the metaverse to bust gender stereotypes

By Georgie Moreton

The new virtual event ‘Portraits of Success’ was created by Green Rock Media and aims to challenge stereotypes of women in business

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Voices

Toolstation creates ‘The World’s Most Supportive Poster’

By Georgie Moreton

Using Ocean Outdoor’s Liverpool Media Wall the campaign aims to encourage tradespeople to talk about mental health.

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Voices

Instagram launches Black Perspective to champion Black creative talent

By Georgie Moreton

The initiative aims to empower Black creatives across various industries including fashion, youth & community, entertainment and media

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Voices

Westminster City Council launches night-time safety initiative Night Stars

By Georgie Moreton

The new initiative has been designed by Designhouse to ensure the distinctive volunteers stand out and help keep the streets safe

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Fuel Your Imagination

NCS puts real teens in the spotlight with the launch of Mixtape ’22

By Georgie Moreton

Karmarama launches musical campaign to amplify teenage voices

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Voices

Childline’s “We All Feel It” encourages young men to open up through sport

By Georgie Moreton

The campaign developed by Livity aims to eliminate the stigma around mental health by reaching boys through media they know and love

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Voices

Scottish Widows shines a light on the Gender Pension Gap

By Georgie Moreton

The campaign from Zenith and Adam&EveDDB launched on International Women’s Day to raise awareness of the gender disparity in pension pots.

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Hot Pick

Weirdo hits the right notes with campaign starring 83 year old Gooner Maria Petri

By Georgie Moreton

The spot from Weirdo rewrites the narrative around the famous North London derby

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Trend

NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021

By Georgie Moreton

System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform

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