Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Ad Net Zero launches new training, ‘The Essentials Certificate’

By Georgie Moreton

Ad Net Zero’s new training course aims to help those working in advertising better understand the climate crisis

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Voices

Change a little, Change a lot

By Georgie Moreton

McDonald’s launches its new Plan for Change with the help of Leo Burnett London

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Fuel Your Imagination

‘THE WORLD IS LOOKING TO YOU COP26’

By Georgie Moreton

Quadrature Climate Foundation secures media space across all major transport hubs surrounding COP26 to remind attendees of the gravitas of the climate crisis

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Voices

#BreakTheGlass

By Georgie Moreton

Major arts institutions and celebrities come together to join Arts Emergency’s call to #BreakTheGlass and welcome in new young talent

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Thought Leadership

Should brands be doing more to market sustainability in a more accessible way to consumers?

By Georgie Moreton

As consumers strive toward making more sustainable choices, the onus is now on brands and marketers to help facilitate this

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Hot Pick

Asda celebrates spooky season with ‘The Big Freakend’

By Georgie Moreton

Asda and Havas London mark the return of Halloween with a playful campaign

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Voices

STAMMA launches a petition calling for greater representation of people who stammer in the media

By Georgie Moreton

To mark International Stammering Awareness Day, STAMMA and VMLY&R London launch ‘Not Just One Day’

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Voices

Eagle London launches adland’s first Black-owned cultural competence consultancy, Eagle Eye

By Georgie Moreton

Eagle Eye aims to transform the way brands think about ethnic markets and diversity

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Voices

The Planet Vs. Bolsonaro

By Georgie Moreton

Global NGO AllRise launches a campaign with 180 Amsterdam to hold Brazilian President Jair Bolsonaro accountable for climate crimes

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Fuel Your Imagination

Johnnie Walker encourages audiences to keep walking toward a positive future

By Georgie Moreton

The Whisky brand has teamed up with a host of agencies to create an anthem of progress to reinvigorate the hospitality industry post-pandemic

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Hot Pick

McDonalds capitalises on movie moments with McDelivery spots

By Georgie Moreton

McDonald’s partners with Leo Burnett to position McDelivery as the perfect night in treat

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Fuel Your Imagination

John Lewis encourages audiences Let Life Happen in new home insurance ad

By Georgie Moreton

In a new, joyful campaign adam&eveDDB celebrate life’s accidents with Steive Nicks soundtrack

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Fuel Your Imagination

Diageo launches ‘Legends Untold’ whisky collection with an AR campaign

By Georgie Moreton

Diageo and Gravity Road bring whisky bottles to life with mythical illustrations and AR

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Fuel Your Imagination

Skillshare launches scholarship to support displaced furloughed workers

By Georgie Moreton

‘Furlough100’ will offer 100 people in the UK the opportunity to learn new skills on the Skillshare training platform.

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Trend

Curry’s celebrates its real-life in-store tech experts in its first campaign since merger

By Georgie Moreton

The UK’s largest electrical retailer has teamed up with AMV BBDO to launch a new integrated campaign celebrating Currys as the home of tech expertise

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