Thought Leadership
A return to craft, client bravery and humour
Members of the Gerety Awards jury share the importance of being brave, staying connected to culture and taking calculated risks
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Smarty takes less malarkey campaign out of home
The Gate helps Smarty bring less malarky to the streets with outdoor and special builds in key locations
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Hot Pick
Tesco celebrates the cultural phenomenon of the meal deal
The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco
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Fuel Your Imagination
Jessie Ware and Clara Amfo team up for Ovo campaign
The musical pair drive to the Ovo arena to promote sustainability in a new campaign from The Romans
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Trend
John Lewis refreshes ‘Never Knowingly Undersold’
The price promise will return updated for the modern era of shopping alongside a new campaign from Saatchi & Saatchi
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Thought Leadership
‘Don’t be focused on one road because you might miss a fork’
Pete Markey and Tony Miller share the importance of embracing change and trying something different on the latest episode of Behind the Face of Success
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Fuel Your Imagination
Nike turns to long-form content for Olympic storytelling
The Nike-backed film focuses on the hopes and dreams of Olympic and Paralympic athletes
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Fuel Your Imagination
F&F fuses fashion and home
F&F launches its homeware collection with garments from award-winning designer Thomas Bird
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Trend
Hinge banks on lasting love in the age of algorithms
Jackie Jantos Chief Marketing Officer at Hinge on why the brand is empowering Gen Z daters to meet in real life and find lasting love
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Trend
Taco Bell takes aim at the meal deal
‘The Meal Deal Tacover’ from Taco Bell and Publicis London introduces Taco Bell’s £3.99 lunch deal
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Thought Leadership
The importance of an Oasis reunion
Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy
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Interviews
‘Food is one of the main parts of culture, it cannot be forgotten’
Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment
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Trend
Blesma finds funny in fundraising for limbless veterans
The campaign from TBWA\MCR cuts through the emotional fatigue in the charity sector.
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Fuel Your Imagination
Kia extends partnership with independent cinema
Kia is entering its third year of partnership with DCM’s Independent estate and added Curzon estate through Pearl & Dean.
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Thought Leadership
Has the marketing industry underestimated the creative firepower of out of home advertising?
Research points to the commercial and creative effectiveness of outdoor advertising, but are brands paying attention
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