Hot Pick
Disney+ showcases diversity of content with new campaign
The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Thought Leadership
How advertising can meet the climate challenge
The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.
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BITE Focus
How Channel 4, Dove and the National Centre for Domestic Violence used advertising to drive social change
Industry leaders shared how purpose driven marketing can create long-term change at the Renew 2022 conference.
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Thought Leadership
Advertising Association and WARC figures signal strong 2022 for UK’s ad market
The UK ad industry is set to continue to see significant growth post pandemic
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Fuel Your Imagination
‘Benches of Hope’ spring up across the UK to mark final season of After Life
Netflix and CALM are rolling out benches to celebrate the season launch of Ricky Gervais’ After Life TV series, which tackles grief
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Fuel Your Imagination
180 and CalFlowers celebrate flowers as a form of self-care
‘Flowers, Self Care Made Easy’ attempts to reposition the act of buying flowers
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Thought Leadership
Has the pandemic brought an end to the season of restrictive marketing?
In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?
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Trend
Rowse Honey puts purpose at the heart of its new campaign
The Honey brand is launching a new campaign to protect the honeybees that help create it, placing purpose at the heart of its brand
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Fuel Your Imagination
Gerety Talks to feature Karmarama’s Grace Francis
The session aims to put some of the marketing and creative industry’s true changemakers in the spotlight
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Thought Leadership
Doing things differently
Industry leaders share why they are choosing change in 2022
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Voices
A ‘better, meta 2022’
IPA President Julian Douglas on positive pitching, addressing the talent crisis and embracing the metaverse.
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Voices
British Heart Foundation and Saatchi & Saatchi shows research can save lives
“This is science” shows how BHF research has turned science fiction into reality
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Hot Pick
McDonald’s and Leo Burnett showcase the Saver Menu for January
The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign
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Fuel Your Imagination
Adidas and Havas showcase Zinedine Zidane and Nouf Al Anzi’s football skills
In celebration of the next generation of sporting superstars, adidas is showcasing the sporting skills of Nouf Al Anzi, captain of the UEA women’s national team.
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Voices
Copywriting champion Vikki Ross signs on as ambassador for the Gerety Awards
The Gerety jury in London will be led by Ross
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