Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Ikea’s Hus of FRAKTA teases the launch of Oxford street store

By Georgie Moreton

The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.

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Trend

Waitrose Christmas mystery is solved

By Georgie Moreton

In part two of Saatchi & Saatchi’s ‘Sweet Suspicion’ campaign, audiences find out whodunnit.

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Thought Leadership

‘Progress over perfection, movements over moments’

By Georgie Moreton

At Outvertising Live 2024 leaders shared insights on how to create a more LGBTQIA+ inclusive marketing industry.

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Trend

Pepsi Max clocks out for Christmas

By Georgie Moreton

The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.

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Thought Leadership

Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs

By Georgie Moreton

BITE’s new weekly series rounds up the must-read articles of the week.

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Hot Pick

JD celebrates family in all its forms at Christmas

By Georgie Moreton

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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Trend

Lego Christmas cat celebrates the power of play

By Georgie Moreton

The dynamic campaign created by Our Lego agency introduces Cataclaws in a spot that champions imagination.

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Hot Pick

Shelter appeals for donations for children at Christmas

By Georgie Moreton

The space-themed campaign from Don’t Panic London appeals for donations and exposes the harsh realities of homelessness in winter.

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Fuel Your Imagination

Chris Rock goes full Vegas with BetMGM Casino

By Georgie Moreton

The third part of the BetMGM Chris Rock trilogy from Recipe sees Rock take to the casino.

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Trend

John Lewis takes audiences on a journey to find the perfect gift

By Georgie Moreton

The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.

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Trend

Alison Hammond adds sparkle to Christmas as the Very Godmother

By Georgie Moreton

The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.

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Trend

Tesco taps into joy and nostalgia to feed Christmas spirit

By Georgie Moreton

The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.

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Trend

Dawn French’s Christmas fairy returns in M&S Food’s festive campaign

By Georgie Moreton

French stars alongside her animated self in this year’s Christmas campaign for the food & drink retailer.

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Trend

Etsy gets to know Where’s Wally in Christmas spot

By Georgie Moreton

The festive campaign celebrates the impact of meaningful gifting.

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Thought Leadership

What marketing lessons can we learn from Trump’s election victory?

By Georgie Moreton

Industry experts weigh in on the marketing lessons from the historic US election result.

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