Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Top 10 Marketing Moments of the year: Marketing’s forever election

By Georgie Moreton

More than 60 counties had an election in 2024, making it the biggest election year in history.

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Fuel Your Imagination

Virgin Media O2 art installation shines a light on data darkness

By Georgie Moreton

Virgin Media O2 has teamed up with the National Databank to keep consumers connected at Christmas.

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Voices

TimeTo launches Party Season Guide to ensure safe celebrations

By Georgie Moreton

The Party Season Guide includes practical advice and guidance to encourage safe, respectful and harassment-free festive celebrations.

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Hot Pick

Captain Morgan gives thumbs up to IRL connection

By Georgie Moreton

The campaign from Anomaly encourages people to get offline and get together in real life.

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Trend

Top 10 Marketing Moments of the year: Social media’s reckoning

By Georgie Moreton

Social media platforms face an inflection point as calls for regulation grow louder.

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Thought Leadership

Stepping into the Spotlight: Prioritising progress

By Georgie Moreton

The IPA Stepping into the Spotlight event offered a moment of reflection as well as practical insights on how to shape a better workforce.

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Thought Leadership

How can the industry bring the joy back to Christmas advertising?

By Georgie Moreton

Brands have an opportunity to provide some light relief and fun as 2024 draws to a close.

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Trend

Top 10 Marketing Moments of the year: E45 shows the enduring power of inclusion

By Georgie Moreton

E45 showcased Trans+ joy to underline its commitment to skin care for all.

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Trend

TUI’s children’s book tells the story of the flight before Christmas

By Georgie Moreton

The campaign from Leo Burnett UK underlines the power of storytelling.

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Fuel Your Imagination

Ikea’s Hus of FRAKTA teases the launch of Oxford street store

By Georgie Moreton

The pop-up celebrates Ikea’s iconic blue bag ahead of the spring 2025 Oxford Street Store launch.

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Trend

Waitrose Christmas mystery is solved

By Georgie Moreton

In part two of Saatchi & Saatchi’s ‘Sweet Suspicion’ campaign, audiences find out whodunnit.

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Thought Leadership

‘Progress over perfection, movements over moments’

By Georgie Moreton

At Outvertising Live 2024 leaders shared insights on how to create a more LGBTQIA+ inclusive marketing industry.

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Trend

Pepsi Max clocks out for Christmas

By Georgie Moreton

The brand’s festive campaign encourages audiences to relax with a drink as the year draws to a close.

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Thought Leadership

Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs

By Georgie Moreton

BITE’s new weekly series rounds up the must-read articles of the week.

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Hot Pick

JD celebrates family in all its forms at Christmas

By Georgie Moreton

The campaign from Uncommon holds a mirror up to British culture to portray an authentic Christmas filled with personal traditions.

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