Thought Leadership
Putting people first
The IPA’s gathered industry leaders to consider how to prioritise people and their wellbeing in an increasingly polarising world.
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Hot Pick
Nails Inc helps women ‘nail life’ despite life’s chaos
The brand’s new Topless nail polish launches with a campaign from 1000heads that aims to relieve women from the pressure to be perfect.
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Fuel Your Imagination
Bisto opens Wallace and Gromit inspired floating restaurant
The activation from Splendid leverages Northern icons in a gravy filled, ‘Vengeance Most Foul’ experience.
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Thought Leadership
Marketing moments of love
Valentine’s Day might be over but brands can celebrate love year round.
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Voices
The Dead Flower Shop spotlights gender based violence on Valentine’s Day
The powerful activation from Allianz Ireland, Women’s Aid and Forsman & Bodenfors Dublin shines a light on violence against women.
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Voices
Calls to NABS soar amidst mental health crisis
NABS 2024 stats evidence the industry’s increasing emotional support needs.
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Thought Leadership
Lead conference focuses on trust, technology, talent and growth
Growth topped the agenda at the Advertising Association, IPA and ISBA’s flagship Lead conference.
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Fuel Your Imagination
Morrisons turns gifting mishaps into music for Valentine’s Day
The retailer points customers towards its dine-in for two range to avoid mistakes come Valentine’s Day.
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Fuel Your Imagination
Cher turns back ‘thyme’ with Uber Eats
The ‘Get almost, almost anything campaign’ humorously combines star power and storytelling.
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Fuel Your Imagination
Ikea teams up with dating app Breeze to offer unique Valentine’s date
Nine lucky couples could end up having their first date at a local IKEA store.
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Fuel Your Imagination
Knorr and Ann Summers pair up for Valentine’s Day
Knorrplay is the first-ever aphrodisiac stock cube from the unlikely brand coupling.
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Interviews
Dave’s Hot Chicken: Harnessing a hype machine
Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.
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Thought Leadership
Three Things on a Thursday: Advertising’s superpower and the Super Bowl
BITE’s weekly series rounds up the must-read articles of the week.
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Voices
Agency for Nature connects nature with youth culture
The latest iteration of the Purpose Disruptors initiative sees agencies aim to help Gen Z fall in love with nature.
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Hot Pick
CALM continues its no more missed birthdays mission
The heartbreaking campaign from the suicide prevention charity aims to help people end their misery, not their lives.
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