Fuel Your Imagination
Emma Raducanu busts the perfection myth for Nike UK
The Wimbledon campaign explores the tennis champions' relationship with sport and being the best
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Interviews
“Imagination is a weapon of mass creation”
Mandu Reid, Leader of the Women’s Equality Party (WEP) poses a challenge to creatives.
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Voices
Accumulate launches Creative Futures to help homeless talent enter the industry
The Adobe-funded free 2-day workshop aims to break down barriers for entry and create new opportunities for diverse talent
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Thought Leadership
What's keeping brand leaders up at night?
Leading marketers from brands including Pinterest, Guinness and Formula One, opened up on the pressures facing marketers and how agencies can help make their lives easier.
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Thought Leadership
How can brands and agencies ensure they avoid Pride Washing?
Policies and meaningful purpose must be demonstrated in June and beyond.
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Interviews
“Humour is a pill that sweetens truths that people need to swallow”
Comedian and Writer Sophie Duker shares her insights on inclusive leadership and how humour can be used as a way to tackle uncomfortable conversations
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Hot Pick
It’s Funkin Time
The new campaign from Brave for Funkin Cocktails makes every day a cocktail day
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Fuel Your Imagination
Little Moons create light installation at The Luna Cinema
Pearl & Dean launches experiential partnership between Little Moons and The Luna Cinema to capitalise on open air cinema season.
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Voices
Prostate Cancer UK shares an Ode to Dads in the run-up to Father’s Day
The film from BBH celebrates the bad jokes, dad dancing and quirky habits we’d miss if they weren’t around
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Thought Leadership
‘Creativity is a team sport’
The Gerety Awards Jury Insights panel lifted the lid on the future of purpose driven work and building cultures of curiosity and creativity.
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Voices
Mother launches new Pitch It Forward initiative
The agency promises to invest the first year’s profits from clients who appoint the agency without a full creative pitch into the future of creativity
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Voices
NABS' fundraising gala raises £100K
NABS’ annual Stranger Than Summer fundraising gala returned after a three-year hiatus to raise money to support the wellbeing of the advertising and media industry
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Fuel Your Imagination
“Chin up!” Ribena campaign makes light of life’s awkward moments
The new humorous campaign from BBH sees the brand poke fun at life’s stumbles
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Voices
Copywriting handbook launches on LEO
LEO aims to make great writing on advertising more accessible for students with dyslexia and other neurodivergences
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Fuel Your Imagination
Boots' new campaign is an ode to Summer ready Brits
The new campaign from The Pharm/VMLY&R flips the script on ‘get summer ready’
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