About

Gen Kobayashi is a forward-thinking brand strategist with over 18 years’ experience in the industry. Starting life as a communications strategist in the world of media, he eventually moved to the world of account planning, holding roles at creative agencies including adam&eveDDB and DLKW Lowe, and at independents such as The Brooklyn Brothers. His client experience has been varied and diverse having led strategy for Halifax, Volkswagen, Jaguar Land Rover and Unilever. He has spent the last five years at Ogilvy, where he led the brand strategy for Vodafone, Expedia, Kronenbourg and several Government clients. Kobayashi was also responsible for setting up the agency's Effectiveness Council, leading to the agency winning multiple IPA Effectiveness, Effie and APG awards.