Garry Williams is head of M.A.D at UNIT9 an award-winning global production & innovation partner with the sole mission of creating astounding experiences at the intersection of world-class creativity, cutting-edge technology and impeccable craftsmanship. Garry’s experience spans both the technology and creative industries, having held senior positions at several post production and recording studios including the world renowned AIR studios. His love of creative technology pulled him into the world of extended reality, working at Disney-backed Jaunt, REWIND and now UNIT9 where he continues to help brands capitalise on the latest immersive tech to tell their stories in groundbreaking ways.
The metaverse has exploded but before brands jump in they need to take the time to fully understand the opportunities it holds.
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