The gap between sustainability ‘say’ and brand ‘do’
Why sustainability still feels like a report bolt-on, rather than baked into the brand.
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Gareth joined Leagas Delaney as MD in January 2020 and was promoted to CEO a year later. Prior to this, Gareth worked at Havas where he spent 12 years in a variety of roles across the UK Group including Managing Director of Havas London, Managing Director of Cake and Managing Partner of Helia. As such, Gareth is one of just a handful of agency leaders to have held leadership positions across creative, digital and data agencies. Prior to Havas, Gareth was Marketing Director of the NFL, where he brought to the UK the first regular season games to be staged outside of North America. He started his career at Saatchi & Saatchi, joining on their graduate scheme and rising to lead their European Toyota business and to co-found their youth agency.
Why sustainability still feels like a report bolt-on, rather than baked into the brand.
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