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Media and marketing: A moral maze?
Gabriella Krite asks how far should marketers' considerations go regarding morals and media buying to maximise performance whilst maintaining brand values
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As Head of Operations, Gabby is responsible for ensuring operational excellence in the agency.
She brings ten years of experience working in cross-channel digital media, having worked at All Response Media and Blue 449 across a range of clients, from Disneyland Paris to SunLife Over 50s.
Gabby joined The Kite Factory in 2016 as a Digital Planner Buyer, where she has focussed on her passion for charities within digital advertising to produce award-winning campaigns for clients like Action For Children, WaterAid and Unicef.
She is also a member of the agency’s senior management team, helping to oversee the agency’s operational processes to drive internal and external progress and innovation.
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