About

Fergus McCallum began his career in marketing in the drinks and leisure retail sector at what is now Diageo, before moving Agency side with Euro RSCG (Havas). Since 2009, Fergus has been the Chief Executive at TBWA\MCR, and has over 25 years of experience leading award-winning creative agencies to success at Cannes, Hollis, the Marketing Society, and D&AD. Fergus is most happy though when TBWA\MCR's work is cited as a strategic pillar of growth in their client’s Annual Report and Accounts.

Fergus firmly believes that approachability and listening are two of the most important aspects of leadership and thrives in the collaborative nature of the creative industry. Throughout his career, Fergus has had the privilege of working with and adding value to some of the world's most famous brands on a global stage, including Smirnoff, Guinness, Pedigree, and Intel. Fergus is passionate about the power of creativity to grow brands, and his role is simply to provide the environment where TBWA\MCR's people can flourish, work collaboratively and strive for brilliant ideas.

Outside work, you’ll find Fergus walking the dog, trying to cook, or his head buried in the Racing Post. In fact, he starts his day reading the Racing Post – it’s a discipline that stops him working as soon as the day begins.