About

Farah is an ex-journalist who’s moved on from reporting on culture to enabling brands to create it. She’s spent ten years developing global award-winning work for clients such as Nike, Virgin, Vodafone, Paramount Pictures and Unilever, at top London agencies AKQA and Droga5. Farah combines deep strategic thinking with creativity and is passionate about facilitating collaborations between brands and communities to enable meaningful contributions to culture. TwentyTwenty Agency is a hybrid between a strategic consultancy and a creative agency putting community, membership and loyalty at the centre of business solutions. Deep insight into community segments and cultural drivers is the point of departure, enabling creativity that elevates both business and brand, rethinking, unlearning and reimagining a different future.