Emma Critchley-Lloyd founded award-winning agency Big Little London to give brands more bang for their buck in brand strategy, PR, social media and influencer marketing.
Prior to BIG little LDN, Emma spent several years in-house and most recently as the PR for two global agencies. It was during her role within these agencies that she experienced the operational and financial inefficiencies that were making the services of these agencies unaffordable for so many businesses.
That’s when she set out to demystify marketing and PR and make it accessible to the masses, through a lean, agile agency model where the senior expertise clients need is in hands reach, not arm's length - and doesn’t cost the earth for the privilege.
Emma is also a long-standing member of the DMA B2B Council, an Institute of Promotional Marketing Awards Judge and the 2023/24 Co-Head of Marketing and Comms for Bloom.
Emma Critchley-Lloyd, Founder of Big Little London’s startup leadership lessons underline the power of having a clear brand purpose
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