Where do cavemen shop in a pandemic?
Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.
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Ella joined The 10 Group in 2019 and helps support with the delivery of campaigns, from brief to execution. With a focus on digital, she helps implement organic and paid social strategy as well as influencer marketing. Prior to joining The 10 Group, Ella interned at Glamour Magazine and was the marketing intern at Coolr, where she was involved in content creation across social channels. She graduated from Bristol University with a First Class Degree in experimental psychology and statistics and was awarded the Henri Tajfel prize for the best independent research project out of approximately 250 students.
Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.
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