Edd Southerden

Head of Planning Bray Leino

About

With over a decade of brand planning experience, Edd runs a specialist team at Bray Leino, devising strategic brand building and behaviour-change campaigns for clients like WKD, Jägermeister, Freederm, Tefal and Bonne Maman.


More from Edd Southerden

Thought Leadership

New Model Armoury

By Edd Southerden

When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.

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