Lush washes its hands of social, but creative might go down the drain
The Wild's Dylan Davenport warns not to underestimate the power of social
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Dylan Davenport is Managing Director of The Wild, a social-first creative agency powered by Jungle Creations. Dylan started his career at Rapier before moving to adam&eve in 2010, where he launched YouView, won Halifax and, following Omnicom purchasing adam&eve, helped the management merger of the new agency adam&eveDDB. As Managing Partner he was responsible for running the Marmite, Colman’s and VW accounts, and in 2017 led the pitch for the launch of FIFA18. The resulting ‘El Tornado’ campaign won 7 Cannes Lions and adam&eveDDB was named Cannes Agency of the Year 2018. In 2019 Dylan joined Jungle Creations to set up the social-first creative agency The Wild. Since launch, The Wild has won clients including Accor Hotel Group, Associated British Foods, Braun, and OnePlus, produced award-winning campaigns for the likes of Major League Baseball and this year was named ‘Social Media Agency of the Year’ at the European Agency Awards.
The Wild's Dylan Davenport warns not to underestimate the power of social
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