Thought Leadership
Why are we still advertising to children - at all?
Advertising to children raises uncomfortable yet unavoidable questions for what the creative industry needs to do better.
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Dulcie began her career working as a creative at design and branding agencies. Her love of comedy led her to begin directing, and soon she was writing and directing comedy sketches and working as a commercials director.
In 2019 she co-founded creative agency Hell Yeah!, which is focused on working with brands who have a positive impact on the world. Clients include Farmdrop, Cuvva and OLIO.
Prior to Hell Yeah!, she founded production company Studio Yes with Sam Ojari and Adam Morley, which works alongside Hell Yeah! Studio Yes creates online content and TV commercials for a range of clients, as well as entertainment for the BBC.
Dulcie’s accolades include a D&AD yellow pencil, a Cannes Lion Gold, a Clio (bronze), two Kinsale Sharks and a D&AD creative bursary among others. When she’s not working on commercial work, she is one of the co-creators of viral YouTube channel Yes It’s Funny, writing and directing sketches and viral videos with millions of organic views.
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