Dr Rebecca Swift directs the company’s creative insights and creation of imagery and video used in award-winning advertising, design and editorial around the world. Working closely with creators, art directors and creative researchers globally, Rebecca plays a critical role in ensuring that Getty Images is continually providing fresh, relevant creative content and insights, which in turn engages and inspires creatives and marketers around the world. Her foresight into cultural and societal trends that shape visual communications drives Getty Images’ creative offering.
Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.
Rebecca has a PhD in Photography. Her research expertise is in commercial creativity and the evolution of visual trends in advertising.
Understanding consumer attitudes toward AI-generated imagery is key before integrating it into marketing strategies
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Dr Rebecca Swift, SVP Creative Content, Getty Images strives to broaden the representation of men in visual imagery
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With a safe, intentional approach AI will help augment our creativity, says Dr Rebecca Swift
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Getty Images’ Dr Rebecca Swift explores how brands can better use visual imagery to demonstrate their commitment to sustainability
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Dr. Rebecca Swift, Global Head of Creative Insights at Getty Images reflects on the distance the industry has come, and the work it still has to do when it comes to the representation of women.
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Dr Rebecca Swift, Global Head of Creative Insights at Getty Images reveals new research and a set of Visualising Sustainability Guidelines to move the visual narrative around sustainability forward.
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Dr Rebecca Swift, Global Head of Creative Insights at Getty Images explores the growth in the need for empathetic, compassionate stock imagery, particularly during such turbulent times.
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