Dom is a recent APG Chair and Publicis CSO. He joined Publicis in 2017, where he oversees strategic planning for clients including Tourism Ireland, Cathay Pacific, P&O Ferries and lastminute.com. Prior to joining Publicis he spent 10 years at adamandeveDDB developing iconic campaigns for the likes of John Lewis Partnership, Volkswagen, Aviva & Lloyds. He’s a champion of using Behavioral Science which has helped win over 5 IPA Effectiveness Awards for brands including Direct Line and Teacher Recruitment. He counts DJing and bringing up two kids as a continuous work in progress.
By Dom Boyd
Publicis London’s immersive ‘Rare Minds’ event featuring artist and perfumer Paul Schütze showcased a simple truth: brand differentiation is created less by what’s said and more by how you engage the senses.
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