How to maximise the true potential of the Metaverse
By Diana White
Why creating an equitable experience is key to creating an authentic Metaverse experience
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Diana White has spent the last 15 years driving the best brand experiences for clients like Diageo, KIND Snacks and Molson Coors, and specialises in brand activations in culture, retail and in digital experiences. She has held leadership roles in agencies WhyNot? and Sense before joining RPM in 2021 as Senior Account Director. Diana is a passionate about equity and inclusion and leads the agency’s DE&I group, as well driving an inclusivity agenda with clients and agency stakeholders. Diana is a senior lead on digital experiences at RPM, working in partnership with technical platforms and clients to deliver truly equitable experiences in digital spaces.
By Diana White
Why creating an equitable experience is key to creating an authentic Metaverse experience
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