David Craft

Senior Strategist Forever Beta

About

David is a Senior Strategist at Forever Beta, he has a decade of experience in advertising strategy that has taken him from client side roles to independent creative agencies where he’s worked with brands from a wide range of sectors such as healthcare (GSK, CooperVision), fashion (FatFace), retail (Screwfix, B&Q), charity (The National Trust, RNLI) and gaming (Bungie, Riot Games).

David’s range of client experience has also seen his work come to life across a range of mediums, from TV to OOH, Print and Social.


More from David Craft

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Have we reached ‘peak streaming’?

By David Craft

As the streaming wars continue, how can platforms fight fatigue?

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