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Changing the game: how Covid-19 reshaped influencer marketing forever
By Dave Murray
Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.
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Dave Murray is the founding leader of LTK London. With over 14 years’ worth of experience in Performance Marketing specialising in Fashion & Lifestyle, Dave joined the company in 2012 to lead international growth, with a belief that global content creators would significantly grow their influence in the future. From a start-up blog monetisation tool, Dave has driven LTK’s international expansion over the last 9 years, redefining the influencer channel for European brands and now leading innovation in cross-channel mobile social shopping.
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