Dave Caygill is the Global Executive Director of Future Strategy at Iris Worldwide and Lizzie Hawkins is a Senior Consultant within the Future Strategy team at Iris Worldwide.
Caygill’s role is shaping long term futures for brands, specialising in creating sustainability strategies which deliver for people, planet, and profit. As a futurist he identifies trends and emerging customer needs to create propositions and change strategies.
Hawkins' role is in creating strategies and designing propositions and experiences for brands including Pizza Hut, Starbucks, TfL, Convatec, Camelot, Tech Nation and BP. Lizzie brings a blend of analytical and creative skills to create collaborative solutions to the complex social and environmental challenges businesses and consumers are facing and has a particular interest in people and their expectations for the future.
By Dave Caygill and Lizzie Hawkins
Iris Worldwide’s Dave Caygill and Lizzie Hawkins explain why the lasting lesson of Covid for business is resilience.
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