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The shifting landscape of cool: How brands shift culturally in times of hardship
By Dave Bennett
Sincerity, emotional intelligence and humour help brands to keep their cool
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Dave Bennett is a communications professional with 20 years’ experience in building consumer brands across owned, earned and paid media and across multiple geographies. Strong strategic, creative and commercial skills, with a passion for creating cultural touchpoints with consumers. Orchestrator of European and global communications campaigns for MARTINI, Heineken, Microsoft Xbox and Philips.
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