Daren Poole is the Global Head of Creative, Insights Division at Kantar. He leads Kantar’s creative development offer, ensuring that solutions and expertise evolve to meet changing client needs. With a background in brand and communications research, Daren has worked in Europe, Asia, North America and Australasia.
By Daren Poole
Daren Poole, Global Head of Creative, Insights Division at Kantar explores what truly makes a brand creatively effective.
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