Lessons in live streaming
Dan Whitehead, Director of Consumer Communications at 160over90 on what brands can learn from perfume giant Paco Rabanne’s 1 Million parfum live-streaming launch.
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Dan is a consumer and lifestyle communications specialist who works with brands to help them connect with people through the culture, values and technology that matter to them in today’s fast-changing, uncertain world. He likes to champion ideas with purpose which challenge convention, create community and drive action. By inspiring, entertaining and leading, he believes brands have a role to play in making a positive impact on people’s lives and the world around us. His experience includes consultancy for leading brands such as PepsiCo, adidas, Unilever, P&G, Philips, Huawei, Diageo and Nissan. He has delivered award-winning campaigns both in the UK and globally and leads the consumer brand communications team at 160over90, the creative and marketing agency of Endeavor, one of the world’s most culturally connected companies. He currently lives in south London, volunteers for a mental health non-profit and plays for the UK’s first inclusive LGBTQ rugby club.
Dan Whitehead, Director of Consumer Communications at 160over90 on what brands can learn from perfume giant Paco Rabanne’s 1 Million parfum live-streaming launch.
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