About

Dan is Mischief’s head of strategy. His role is all about helping brands better understand their audience’s passions, and how they can use those passions to build deeper and more emotional connections with their audiences.

He has lead business and brand strategy, as well as creative campaigns in the FMCG, fashion, luxury, and tech sectors, in both advertising and PR.

Personal highlights have included helping Just Eat deliver joy during the Women’s World Cup, helping evian walk the line between sustainability and fashion credentials, keeping KFC connected to British youth culture, working with spirits such as Beefeater and Havana Club to reach new audiences, and helping Uniqlo humanise their brand story for a European audience.