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How to defend against dupes: Lessons from the food and drink world
By Daisy Pack
Dupes might be infuriating but leaning into copycats can help to build brand.
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Driving positive transformation through a combination of empathy and commercial intelligence, Managing Director of HUNTER: UK, Daisy Pack has represented some of the world’s most famous food and drink brands over a career spanning more than two decades. Expert in insight-led, creative campaigns which earn attention, Daisy has delivered award winning work for a combination of mainstream, premium and luxury brands.
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