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Being unmissable is not always good for the brand
Redwood CEO Colin Kennedy says that building inauthentic bridges to fringe audiences can be dangerous for brands
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Redwood's former CCO, Colin believes that creative companies benefit from creative leaders. Before joining Redwood, spent two decades in consumer media, specialising in 'digital transformation'. He was previously Commercial Creative Director of Metro, one of the world's biggest free newspapers, and a multi-award winning editor of the movie brand Empire. He started his career at the much-missed Smash Hits.
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Astronauts, oil drillers and the art of creative collaboration
Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.
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