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Why creatives need to be sympathetic to the cost-of-living crisis
The biggest risk for brands and their agencies right now is being tone-deaf.
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Claire joined MullenLowe, the advertising and content arm of MullenLowe Group UK, in November 2021 as Managing Director. At MullenLowe, Claire oversees brands with both a global and domestic foothold from Unilever and Bayer to the NHS and BUPA. She has led several pitch teams to win since joining and is building out the Agency offering ensuring creativity is at the core. Prior to this, Claire was Chief Client Officer at AMV BBDO, which won Cannes Agency of the Year in 2021.
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