About

Deep thinker. 2nd Dan Kickboxer. Fashion blending DIYer. Step dad and dog dad.

A seasoned Creative Director and strategic visual storyteller who has spent over 20 years idea-driving clients across fashion, financial services to FMCG and fitness sectors. Working with global and local brands including adidas, Caterpillar, Reebok, Vans, Under Armour, New Balance, Sperry, HBOS, ASDA, Boost Drinks, Gillette and Life Fitness.
With a background of varied experience working above, below and through the line, Chris has a deep understanding of the marketing mix with a passion to drive culturally inspired and authentic connections between brands and consumers.
Now Creative Director and Co-Founder of Syn, Chris has helped build an idea-first, holistic thinking creative agency that has creative collaboration at it’s heart. Growing from 3 people on a borrowed table in 2019, to a team of 34 in an iconic old mill in Leeds, with a growing turnover of £5.5m, 4.5 years later.

Before Syn, Chris came from an 8 year position at a Leeds based marketing agency, playing a key creative role in helping drive the business from 50 people to a 250 strong global agency. Working with adidas and Reebok at global level across performance and sports categories, lifestyle brands and into wholesale retail. With his experience from marcoms through to retail and activation, Chris alongside his Co-Founders continue to drive their ambition and do the work they love for some of the worlds biggest brands. But now, with their own agency, Syn.