The Year Ahead: Creativity in Social Media
Chris Cookson, CEO & Co-Founder of Uncovered, on how brands can best engage with social media to connect with audiences.
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Chris founded Uncovered in 2017 alongside Catherine Orr as a Social-First Creative Agency, believing that engaging, informative, and emotive social media storytelling can transform brand growth. Based in London, Uncovered is TikTok's largest creative partner across EMEA and became KFC’s social agency of record in 2024. They collaborated with the Labour Party's digital team, producing over 3,000 social assets during a six-week snap election, achieving 77 million organic views and growing the audience to over 230,000. Before Uncovered, Chris was Head of Video at Jungle Creations, where his team grew the social following from 2 to 22 million in 18 months.
Chris Cookson, CEO & Co-Founder of Uncovered, on how brands can best engage with social media to connect with audiences.
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