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Prioritising sustainability is important but it needn’t fall to the CMO
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
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As Head of Marketing Technology at Wake The Bear, Chris looks after digital platforms, data, measurement and tech strategy, ensuring ambitious brands at all stages of growth are steering towards the right metrics and have the right data and knowledge to answer critical business questions.
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
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