As Head of Marketing Technology at Wake The Bear, Chris looks after digital platforms, data, measurement and tech strategy, ensuring ambitious brands at all stages of growth are steering towards the right metrics and have the right data and knowledge to answer critical business questions.
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
Read more
Sustainability is a business issue that must be acknowledged rather than pushed down the list of priorities
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in