Chris is a highly respected strategic leader with a passion for solving problems and accelerating client growth. He brings 20 years of expertise in leading business transformation through innovative, human-first, customer centric solutions. A global operator, he excels in taking local brands global and turning global brands into local icons.
As part of the leadership team at award-winning Collaborate, Chris is disrupting the experiential space - helping ambitious brands accelerate growth with campaign led experiences fusing creativity and technology. He leads multi-skilled teams across markets helping client partners, including eBay, Louis Vuitton, Aston Martin, Hyundai, Novartis and Colgate Palmolive, navigate and accelerate growth in a rapidly changing world.
His entrepreneurial spirit has seen him create growth for Diageo, Pernod-Ricard, Coca-Cola and Cadbury; spearhead a design and packaging practice at Geometry [now VML), and, co-found strategy and design collective Type - offering growth consultancy across healthcare, property development and international banking. Type merged with Collaborate in 2022, bolstering the agency's strategic and client offering.
The year ahead for experiential will be rooted in empathy, creativity and deeper consumer connections, writes Chris Ambidge, Commercial Director at Collaborate.
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