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Uncovering the efficiency illusion in advertising
By Chris Allan
Adludio report suggests chasing efficiency may be undermining effectiveness in digital advertising
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Chris Allan is the CEO of Adludio – the AI-powered platform delivering attention-led and data-driven mobile advertising.
With over two decades of experience in the tech industry, Chris leads the company in forging partnerships and exploring global opportunities.
By Chris Allan
Adludio report suggests chasing efficiency may be undermining effectiveness in digital advertising
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