Charlotte leads the global strategy team at Saffron and sits on the executive committee. From Saffron's network of international offices, she brings brands to life by making them unforgettable experiences. Through her expertise in brand, customer and employee strategy Charlotte helps some of the world’s most influential organisations build businesses, brands and experiences to be proud of. Leading a team of inspiring, dedicated and talented strategists, Saffron partners with businesses to unlock the possible and deliver brand strategy that drives growth and long-term success.
Charlotte Black, Chief Strategy Officer at Saffron Brand Consultants, explains that brands need to build positive emotional connections with consumers.
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