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From R.E.D to MBE.
By Charlie Loft
Behind RED January, every creative step of the way.
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Agency Co-Founder, and commercially minded creative leader, with a demonstrated history of delivering idea centric and results driven creative solutions. Experienced in, and passionate about, growing big ideas and nurturing them across all media touchpoints. Inspiring clients and directing talent to bring high profile campaigns to life is in his DNA.
With over 20 years’ experience, Charlie has been creatively influential across many sectors collaborating with brands such as Nike, Six Nations Rugby, MTV, Cartoon Network, Sony Computer Entertainment, The BFI, Universal Pictures, Warner Bros., Altitude Films, Jack Daniels, Grey Goose, Bombay Sapphire, Heineken… and many more.
A music and film loving F1 fanatic who thinks he’s Ayrton Senna in a Go Kart… also Junior egg’n’spoon champion, 1986.
More from Charlie Loft
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Craft Over Canva
By Charlie Loft
Why now is the time to stop believing that the ability to create good design and be a designer is ‘as easy as Canva’.
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Voices
Blood, sweat & tears? Mental!
By Charlie Loft
For Mental Health Awareness Week Yolk’s Charlie Loft talks about the importance of adaptability and listening to employees
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