About

Carren O'Keefe is the Chief Creative Officer at Digitas UK, where she leads a new era of innovation for clients like F1, Samsung, and EE. With a belief that ideas and technology are the strongest forces for change, her career spans two continents, three countries, and a string of award-winning campaigns for brands such as Nike, Diageo, and Google.

Carren began at AKQA in New York, later moving to Portland, where she worked closely with Nike, delivering firsts like the Trained podcast, the mental health platform Mind Sets, and Nike’s first Air Max Day in Roblox. In 2015, she co-founded AnalogFolk’s Portland office, becoming the agency’s only female founding partner before expanding their presence in Amsterdam in 2019.

A regular speaker and mentor, Carren has been named to Adweek’s Creative 100 list and has judged major award shows like Cannes Lions and The One Show.

She is a fierce advocate for blending creativity and technology to drive meaningful change.