About

Caroline joined the sleep wellness brand, eve sleep in 2019 as Creative Director. Hired for her arsenal of experience of the two sides of the marketing coin: effectiveness and creativity. She is currently easing the brand into its teenage years, taking the business from start up to scale up, coaxing eve into being the first sleep wellness brand in Europe. Driving relentless creative excellence and being bold, brave and ballsy for a young brand is her goal. Previously Head of Brand at the AA where she not only oversaw the rebrand of this colossal breakdown business but also delivered an IPA Gold and Silver Effie winning campaign featuring a rather cute singing baby. Caroline also spent some time leading the brand advertising for the British Heart Foundation. A rather mixed bag of business challenges one might say. Prior to being client-side Caroline spent her formative years agency side working as a ‘suit’ for clients as diverse as InterContinental Hotels Group, Mecca Bingo, Weightwatchers and Caffe Nero.