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Why context is key in the post-cookie world
Smart brands are taking contextual targeting seriously
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Caroline is in charge of research and insights for Teads, a digital advertising platform that unites the world’s best publishers to provide an end-to-end solution for brands. She began her career in TV and digital audience measurement for Mediamétrie in the French market, before moving to Nielsen Ireland, again working on TV, and then returning to France in 1998, where she worked at Carat and now Teads.
Smart brands are taking contextual targeting seriously
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