About

With over 25 years’ experience in branding, Caroline started her career in client service at a retail brands agency, working with clients including ASDA, Halfords, First choice, Focus DIY and Cannons Health Clubs on various in-store and external media comms campaigns. Continuing in client service roles, Caroline moved to global branding consultancy Elmwood (Leeds then London then Leeds) partnering with clients including Mars, First Group, Travelex and Carlsberg across global markets and multi-national brands. In 2018, Caroline took the role of Client Service Director with STORMBRANDS, advancing to Managing Director in 2021. Caroline is a people-centric leader, passionate that the sweet spot for success is galvanising a genuine balance of human approach and commercial (growth) mindset.