Women want allies, not knights
Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day
Read moreBegin typing to see results
Camilla has been leading Diversity, Equity and Inclusion at Wavemaker since 2020. During this time, she has commissioned employee research and conducted a systemic review of industry data to inform Wavemaker’s approach to DEI. In 2020 she led a global team to develop a Global Diversity and Inclusion vision, framework and KPIs. The framework was adapted by the local markets to be culturally relevant, whilst remaining consistent and accountable. Camilla worked with senior leadership and employee stakeholders to ensure that the framework was delivered and the KPIs are met.
She has worked across the network to connect the Diversity Groups (for example Roots and Pridemakers) and local DEI champions globally as well as with WPP and the wider industry.
Camilla has worked with senior leadership teams to drive ‘Inclusive Leadership’, with a specific focus on accountability and behavioural change.
With three degrees in psychology and a background in data insight and strategy, Camilla has honed her skills understanding consumer behaviour and applying data insights to communication strategies for blue-chip clients. Camilla is now applying these skills to build an inclusive culture at Wavemaker.
Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in