Heritage brands must know what to elevate and what to leave in the past to engage with modern consumers
In times of uncertainty heritage brands have an opportunity to offer comfort, consistency and reassurance
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Bryan Edmondson is a British graphic designer and founder of the renowned brand consultancy SEA. He studied graphic design at Northumbria University before founding SEA in 1996 where the studio quickly established an enviable reputation for its work in brand identity and strategy and for an impeccable standard of art direction.
Over the past 25 years SEA has worked across all sectors, from luxury and lifestyle brands to cultural institutions that seek uncluttered communication and transformation through design including Burberry, Rolls Royce, City & Guilds, Google, Monotype, Christies, Adidas/Porsche, W Hotel, Rathbones, Jamie Oliver, Nokia and the UK Government.
In times of uncertainty heritage brands have an opportunity to offer comfort, consistency and reassurance
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