Numbers game: How data is driving modern marketing
By Bilal Hasan
The rapid shift towards digital marketing has driven a growing awareness which has led to strong M&A activity says Bilal Hasan, Partner at FRP Corporate Finance
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Bilal is a partner at FRP Corporate Finance, operating out of the firm’s Reading and London West End offices.
As a qualified Chartered Accountant, his areas of expertise include advising businesses on disposals, acquisitions, fundraising and strategy. While he has advised the subsidiaries of global conglomerates, his primary focus is on advising mid-market private companies, typically with revenues ranging between £5 million to £100 million.
Bilal has advised on numerous transactions in the marketing sector including advising Digital Sports Mgmt, an agency at the forefront of e-sports and gaming marketing, on its merger with YMU Sports, a global talent management agency; advising on the sale of Lifecycle Marketing, owner of parenting network Emma’s Diary, to Everyday Health, part of Ziff Davis, a US based digital media and internet group; and the acquisition of social media group, Jungle Creations, by global mid-market private equity firm Livingbridge.
Bilal is skilled at providing consultative support to entrepreneurs, and works closely with founders and management teams to help them optimise the outcomes of their growth, funding or M&A strategy.
By Bilal Hasan
The rapid shift towards digital marketing has driven a growing awareness which has led to strong M&A activity says Bilal Hasan, Partner at FRP Corporate Finance
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