Bella Ali-Khan has been at Catch a Fire for four years, a senior strategist with a background in visual design in and in-house agency marketing roles. Her role is 'a little like detective work' understanding what makes people tick and why, using these insights to help brands connect with their audience in an authentic way. She currently puts her skills to use across food and beverage, environmental and social forward brands. Outside of work you'll find her cooking up a storm or soaking up the limited sun that London has to offer.
AI affords brands the opportunity to successfully deliver personalisation at scale, but creativity still matters writes Bella Ali-Khan.
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