Aoife completed a Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and has been working as a neuroscience marketing consultant for HeyHuman. Interested in the intersection of art and science, she analyses how the brain processes communications at HeyHuman and creates multi-sensory experiences with electronic music collective, Universe of Tang. Aoife has presented neuroscience research at global conferences such as SXSW and Social Media Week.
Aoife McGuinness, Neuroscience Consultant at HeyHuman believes that, while we’ve still not seen the full potential for neuromarketing, especially in advertising, there is a renewed confidence in its potential.
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