How to market a West End show for 25 years - and counting
By Anne Ewart
This year marks the 25th anniversary of Dewynters’ clients Mamma Mia! and The Lion King
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Anne Ewart has extensive experience in the theatrical marketing and sales industry. She started her career at Dewynters, the leading integrated advertising agency for live entertainment, in 2008 as a Senior Marketing Manager before joining London Theatre Direct as a Marketing Director in 2016. Anne returned to Dewynters just a year later, initially as the Head of Sales & Insights before becoming the Director of Sales and Insights and then Managing Director in May 2022. Dewynters' clients include Disney Theatrical Productions, The Royal Shakespeare Company, The Book of Mormon, Moulin Rouge: The Musical, Hyde Park Winter Wonderland and Love Supreme.
By Anne Ewart
This year marks the 25th anniversary of Dewynters’ clients Mamma Mia! and The Lion King
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