Anna Vogt: Currently, Anna leads LSEG and the post-merger comms for the recent £35BN AMD Xilinx acquisition. She has also worked with Lenovo to celebrate the human stories that their products enable and helped IKANO bank to reposition their savings products to appeal to millennials who see no value in saving.
Donald Pirie: Donald has amassed an impressive career as a brand and communications strategist applying his keen eye for story and narrative to some of the top tech hardware brands such as Dell, Sony and AMD. An avid gamer in his spare time, Donald is the go-to guy for all things gaming, from the latest industry trends to building your own rig.
TBWA\London’s Chief Strategy Officer Anna Vogt and Planning Partner Donald Pirie explain why gaming presents an unprecedented opportunity for brands.
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