Why nobody cares about your CSR claims, and how to electrify your plan
By Anna Salda
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.
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Anna is an experienced strategist having worked on global as well as UK-focused campaigns for brands including Apple, Google, Kinder, Nutella, Ballantine's, Beauty Pie, NHS Blood & Transplant and Hotels.com. Anna joined CPB almost two years ago and her strategic background spans brand planning, social and digital strategies, experiential, content, and direct marketing.
By Anna Salda
Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.
Read moreBy Anna Salda
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
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