Refreshing fan engagement: Can brands take centre stage?
Heineken and Red Bull leverage the experience economy to authentically connect with music fans
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With a background in Brand Communications, Anjali is a brand storytelling expert. She founded and now leads the Brand Activation & Partnerships division at MassiveMusic, where she develops strategies that amplify brand presence globally. Her work spans brand/artist campaigns, owned and sponsored events, and collaborations with brands such as ASICS, Heineken, Desperados, Samsung, and various sporting properties including F1, UCL, and the Olympics. By night, she's building Streamlines Records.
Heineken and Red Bull leverage the experience economy to authentically connect with music fans
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