Anjali Nazarenko

Brand Activation Consultant MassiveMusic & Songtradr

About

With a background in Brand Communications, Anjali is a brand storytelling expert. She founded and now leads the Brand Activation & Partnerships division at MassiveMusic, where she develops strategies that amplify brand presence globally. Her work spans brand/artist campaigns, owned and sponsored events, and collaborations with brands such as ASICS, Heineken, Desperados, Samsung, and various sporting properties including F1, UCL, and the Olympics. By night, she's building Streamlines Records.


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Refreshing fan engagement: Can brands take centre stage?

By Anjali Nazarenko

Heineken and Red Bull leverage the experience economy to authentically connect with music fans

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